If you want your business to succeed in today’s digital world, you need to have the best social media marketing ideas.

Social media is a hotspot of consumers looking for something new. But even though Facebook, Instagram, and Twitter are saturated with people and prospective customers, there are just as many businesses online trying to capture their attention.

To stand out from the competition, entrepreneurs and marketing managers need to have social media marketing ideas that are different and sure to bring in leads.

Social media marketing ideas #1: Hold a caption contest

A fun way to drive engagement and increase visibility at the same time is a caption contest. It’s where you post an interesting picture and ask your audience to caption it. And if you offer a prize, there’s a bigger incentive for people to play.

The best photos to post are those that are relevant to your business. Snap stuff from your day-to-day routine or interesting moments with your customers. It will not only make your social media profile more popular, but it will also humanize your brand.

Social media marketing ideas #2: Post often

A good marketing strategy is to post often and consistently. Plan out your content in advance and then schedule multiple posts via an application like Buffer or Tweetdeck. This way your social media is always active no matter how busy you get during the week.

Plan content ahead for at least 2-3 weeks. You can achieve that by dedicating a day or two every fortnight entirely to social media. But if that’s not possible, then hire a freelance social media manager to do it for you at a reasonable price.

Social media marketing ideas #3: Interact with users

Some of the best social media marketing belongs to brands that engage with followers. Big fast-food chains like Burger King, KFC and Wendy’s don’t have millions of followers just for food updates. These corporations have some of the funniest accounts that interact with customers.

Customers like to be heard. So when a business responds to a tweet or comment, both the person who posted and anybody reading it will feel like the business genuinely cares.