“Kristen actually became my business partner by happenstance. We ended up being on the same board of directors and found that we worked and communicated really well together. It was great! We didn’t have to work on the partnership at the board because we were so in sync. She told me what I needed and I told her what she needed.” – Pamela Wasley ...
Just as with any new business, Cerius Executives went through growing pains in its early days. Partners Pam and Kristen recounted some of the lessons they learned and how they mastered the art of delegating tasks in a growing business. Delegating Tasks in a Growing Business: Don’t hesitate in handing over the reins When a business is starting out, the budget is small and...
Today, Pam and Kristen are talking with Managing Partner of KSJG Larry Gregson about a CPA’s ABC’s. Included in this podcast: The best time to do tax planning. Pass through income and tax deductions Things every business should do to be financially strong.
Like the auto industry, executive search is evolving. The age-old model of hiring an executive through internal recruitment resources or hiring an executive search firm needs to adapt to the needs of organizations looking for a more flexible, scalable, and cost-effective model. By Kristen McAlister Sitting in rush hour traffic starting a three-hour commute from San Francisco to Monterey Bay, the endless stream of taillights...
One of the best things about interim management is the speed. Talent comes and goes as quick as you want. There’s no paperwork to get through or severance packages to deliver. Hiring the services of an independent contractor for short-time projects gives you more hours of work instead of the hours you lose in recruiting, hiring and letting people go. The process starts with defining...
Modifying business operations while your business is up and running is complex and challenging. But if done the right way, it can reap huge benefits! Have you ever tried changing a car’s tires while it was in motion? Seems like a silly question to ask. Even in NASCAR, they stop the car for 11 seconds or so. I recently had a client say to me,...
A story that can sell yourself and your business is the most effective marketing strategy Never underestimate what a good story can do for your marketing strategy. It allows you to communicate your brand and explain how you serve others. Here’s an example of how one executive built his business with a story. Business Case Study: Sell yourself – To the Arctic and Back Mike...
Cold calling is no longer the way to increase sales and get more referrals. Start by listening to what the people need. The most powerful marketing tools for any business are business referrals. People are inclined to trust business referrals if they come personally from somebody they know. According to research by Nielsen, 77 percent of consumers are more likely to buy a new product...
Drive revenue growth by unifying sales and marketing in your company Although both sales and marketing focus on driving up revenue, their internal objectives and work process is often not similar or in sync. A business with a unified sales and marketing department is better able to align their sales process with the buying process of potential customers, and achieve business growth in revenue. 3...
Who Wants More Accountability and Cost Savings? Use Standard Operating Procedures to Document Operations
How one Interim Executive puts operations under a microscope by creating processes and standard operating procedures to bring accountability and cost savings to companies. At Cerius, one of the top questions we get asked is who are these interim executives? Like paratroopers, they are ready to drop in with a phone call, and are ready to step in and help wherever needed. Creating standard operating...