Blog


Jan

20

2020
Tips to Increase Conversions

Tips to Increase Conversions

Conversions occur when a consumers completes one of your desired goals. These goals could be subscribing to an email list, or actually buying the product. Whatever the goal, having conversions is a sign that your website is designed and performing well. Today we will go over some tips to increase conversions on your site. Sample Products Giving away free trials or products are a great...

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Jan

16

2020
2 Different Methods to Generate Leads

2 Different Methods to Generate Leads

Leads are what any business is looking for. They essentially are your potential customers, thus knowing how to generate leads is an important skill to learn. Today we will go over the 2 effective ways any business can generate leads. Active Lead Generation To actively generate leads, it requires businesses to actually go out and find them. The way most businesses go about active lead...

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Jan

15

2020
B2B Vs. B2C Marketing

B2B Vs. B2C Marketing

Marketing isn’t something you can copy and paste to your various target markets. B2B marketing is completely different then B2C marketing. Today we will go over the differences between B2B marketing and B2C marketing. Relationships With B2B and B2C Customers Your relationships with your business customers are going to be totally different then your relationships with your average joe. In B2B marketing you are going...

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Jan

14

2020
A search engine browser window shows your website as the top result

What is SEO and How Does it Work?

Search Engine Optimization or SEO is todays way of getting known. Before, we would buy space on newspapers or billboards to get your company’s name out their, today its all about being at the top of a search result. Today we will be talking about what is SEO, and how it works. What is SEO As mentioned previously, SEO is a way to get your...

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Jan

13

2020
How to Bring Down Your Shipping Costs

How to Bring Down Your Shipping Costs

We have been spoiled by Amazon. They are lucky that millions of people subscribe to Prime and thousands of merchants pay inventory fees, as this is what drives down there shipping costs, and allows them to offer free shipping. If we don’t get free shipping on a certain product online, we typically won’t buy that product online, but rather buy that same product at a...

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Jan

10

2020
New Trends That Will Change Your Company’s Marketing Strategy

New Trends That Will Change Your Company’s Marketing Strategy

With the dramatic increase in the use of digital electronics for content, most company’s marketing strategies are soled focused on the digital side. Their digital content is based on new and potential trends. The sad thing about business is that nothing stays the same for a while, everything changes year after year. This is a burden for business people as they have to adapt to...

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Jan

09

2020
How to Create a Competitive Advantage

How to Create a Competitive Advantage

A competitive advantage is a special advantage that you have over your competitors, which helps to increase sales or attract customers. It essentially is the thing all business are looking to develop when in a highly competitive market. Finding that one competitive advantage is fairly simple, so today we will go over what you can do to, to help find that advantage. Study Your Competitors...

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Jan

08

2020
How to Reach Mutual Cultural Understanding in International Business

How to Reach Mutual Cultural Understanding in International Business

Cultural understanding is an aspect of international business which really isn’t “business.” Its more of a understanding which helps to improve relationships between you and your foreign counterparts. This is important in countries such as Japan, where going out with your coworkers after work to a bar is a common occurrence. By understanding the cultural aspects of the country you are working in, it will...

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Jan

07

2020
How to Motivate Employees Without Spending Money

How to Motivate Employees Without Spending Money

When we think of ways to motivate people, the first thing that comes to mind is to pay them extra to do the job. For the most part that’s a great way to motivate someone, but when tasks are complex and difficult, some extra cash won’t get people to complete the task. Today we will go over some ways you can motivate your employees without...

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Jan

06

2020
4 Strategies That Companys Can Use to Enter a Foreign Market

4 Strategies That Companys Can Use to Enter a Foreign Market

Entering a foreign market is a big step for any company because you quite literally are stepping into the unknown. Opening up a store in a new country is not the only way of stepping into a new country. Today we will discuss the 4 different methods a company can use to enter a foreign market. Exportation into a Foreign Market Exporting is a great...

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