Blog


Sep

24

2018

The A-Z of Zero Based Budgeting

Zero based budgeting is spreading like wildfire in the business world. It has made a big impact everywhere, starting from its inception in the sixties to being adopted by large companies like Unilever today. Zero based budgeting might be a common concept today, but not many are aware of it. We take you through its history, differences and opposition to give you a full picture...

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Sep

20

2018
When to Hire Interim Executives

When to Hire Interim Executives

Interim executives can help your organization in more ways than one. Although they are primarily hired for filling a gap in leadership or leading a key initiative, interim executives can help in other difficult situations. Interim executives and downsizing Oftentimes companies are faced with the tough decision of having to let employees go in order to stay alive. It can be difficult as managers have...

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Sep

19

2018
4 Social Media Marketing Strategies You’ve Never Thought Of

4 Social Media Marketing Strategies You’ve Never Thought Of

Forget online ads and SEO. Go one step further by tapping into 4 social media marketing strategies you’ve never heard of before. Social media is a hub of connections. On it you find anybody, from long-forgotten childhood friends to a spouse. Finding and forging those connections has never been easier. Businesses have capitalized on the bridge social media has created to get in touch with...

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Sep

18

2018
The Difference Between Operations and Strategy

The Difference Between Operations and Strategy

Managers today need to know there’s a difference between operations and strategy. Both aspects of the business work parallel to each other, boosting performance and creating a competitive edge. Think of operations and strategy like two separate but essential engines on a boat. Both engines run efficiently and independently to ensure a smooth and fast journey. Running on one engine can lead you in a...

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Sep

17

2018
Interim CFO Tip: Budget Operations to Reduce Costs

Interim CFO Tip: Budget Operations to Reduce Costs

Today, you can distinguish companies ahead of their competition by the structure of their operations. An interim CFO through effective budgeting, helps companies become leaner, faster and stronger than their competitors. By spending less money in day-to-day operations through the streamlining of processes, an interim CFO can help high performers achieve more in the same or smaller budget than their competitors. Interim CFO creating high-value...

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Sep

16

2018
Interim Management Tips to Drive Sales Through Repeat Customers

Interim Management Tips to Drive Sales Through Repeat Customers

The only way to increase your cash flow is to increase sales. Through strategic planning and good customer service, interim management by executives promise higher revenue and profit. There are three sales strategies and interim management tips every business can adopt to increase sales, and boost cash flow and profit. Interim Management Tips #1: Increase sales with the number of transactions This is especially important for...

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Sep

15

2018
The 4 P’s of a Marketing Plan

The 4 P’s of a Marketing Plan

Your marketing plan is one of the most important sections of your business plan. It outlines all actionable tasks that your company does or will do to penetrate the market. The marketing plan of big and small companies includes 4 common elements more commonly known as the 4 P’s or marketing mix. They are designed to attract customers and plan long-term revenue generation from customers....

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Sep

14

2018
What to Look For When Hiring An Interim Executive

What to Look For When Hiring An Interim Executive

Hiring an interim executive is not similar to hiring a full-time executive. Because their work is short, demanding, and unpredictable, not every individual with C-level experience can deliver results as quickly and effectively as needed. Cerius Executives works with companies all over the country at every stage of the business cycle. They connect them with interim executives who can fill a gap in leadership or...

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Sep

05

2018
How to Increase Sales When Revenue Growth Flattens

How to Increase Sales When Revenue Growth Flattens

  Most businesses agree that revenue growth is the chief marker of success and driver of long-term performance to increase sales. So what should one do when the rate of revenue growth stalls? Three years ago, John Butler gave a webinar on, “What to Fix First When Revenue Flattens,” which was sponsored by Cerius Executives. In it, he explains how it all boils down to...

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Sep

04

2018
3 Ways to Invest Smartly in your Marketing Budget

3 Ways to Invest Smartly in your Marketing Budget

The marketing budget makes up one of the most important part of your annual budget, and at times, the most expensive. Year after year, executives plan and budget marketing activities for the fiscal year. Money is spent on trade shows, outbound campaigns, advertising, and more, and at the end of the 12-month session, they are reviewed and if successful repeated for the next year. This...

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