Blog


Jun

08

2018
Interim Executives—Myths, Misconceptions, and Realities

Interim Executives—Myths, Misconceptions, and Realities

Interim executives are often see as paratroopers: an elite group of executives who parachute into companies (which are often on fire) who act as the heroes who help save the company. In reality, interim executives come in all shapes and sizes and are deployed for a variety of reasons: To fill a gap between two full-time executives To develop new strategies for growth To mitigate...

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Jun

07

2018
Adding a Success Fee to Fee Structuring

Adding a Success Fee to Fee Structuring

Consider adding a success fee to projects with small budgets with potential for savings As you have seen, not all projects are created equal when it comes to how to quote fees for a project. The structure that is right for your situation will also depend on many factors. Typically, projects such as assessments and strategic planning can be done on a flat-fee basis. When there...

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Jun

04

2018
Top Ways to Stop Wasting Your Marketing Budget – Part 1: The Basics

Top Ways to Stop Wasting Your Marketing Budget – Part 1: The Basics

Get the most from your marketing budget. To make sure every dollar counts. Thankfully, there are some steps that almost every company can take to ensure that the marketing budget is well-spent and produces the desired results. This is Part 1 in a three part series.  Click here for Part 2 and Part 3 discussing Sales, Social Media and Prioritization. There’s an old saying that...

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Jun

03

2018
How to Manage Startup Operations

How to Manage Startup Operations

Startups are future companies. For sustainable growth, make sure your startup operations and organizational structure can grow into your future vision. In any startup, there are 3 elements in startup operations that contribute to growth: company culture, people versus processes, and leadership. Startup operations – Company culture The culture of your company is it’s “personality”. So if you want your toy manufacturing startup to be...

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May

28

2018
Marketing 101: Basics of a Good Strategy

Marketing 101: Basics of a Good Strategy

Marketing strategies help provide direction to your company. You can build them with new age tools or take a more traditional approach. Whichever way you go, the basics of marketing remain the same. Three of the most important marketing basics are defining your target market, value proposition, and building a profitable customer relationship. Marketing 101: Target customer base Knowing who your target market is, helps...

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May

26

2018

Is Being an Interim Executive the Right Career Path for You?

There are three reasons why interim executives choose a career of flexibility, financial freedom and challenges.   Being an independent executive can take many forms including Interim Executive, Management Consultant, Coach, Advisor, Board Member and so on. Any of these can offer a high amount of flexibility, financial freedom and challenges. This is usually a decision made by an executive and not one done lightly. Even those...

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May

24

2018
How Online Marketplaces Help you with Marketing and Business Development

How Online Marketplaces Help you with Marketing and Business Development

Let someone else do the marketing and business Development through online marketplaces Executive matchmaking companies have been around in many forms for decades. From executive recruiting firms to up-and-coming technology-enabled online marketplaces, there is a wide range of companies to help executives find their next “gig,” whether it is a full-time role or their next interim engagement. Because we focus primarily on the independent executive,...

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May

22

2018
Planning an Operations Strategy for Your Business

Planning an Operations Strategy for Your Business

The goal of every business is to create value for its shareholders. Setting targets and then achieving them is the work of a good operations strategy in the right direction. The operations strategy of a company defines its long-term goals in sync with its vision and mission. By leading the organization in the right direction, it is able to deliver sustainable growth and security, and...

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May

21

2018
How To Use Referral Based Marketing To Increase Sales

How To Use Referral Based Marketing To Increase Sales

The most powerful marketing tool for any business is referral based marketing. People are inclined to trust a recommendation if it comes personally from somebody they know. According to research by Nielsen, 77 percent of consumers are more likely to buy a new product when learning about it from friends or family.   Getting the message about how great your business is into the grapevine...

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May

20

2018
What’s The Long-term Potential Of An Interim Executive In My Company?

What’s The Long-term Potential Of An Interim Executive In My Company?

Interim executives are an asset to companies. But what are the pros and cons of a long-term fit? The lines are starting to blur more and more between an executive who only accepts full-time employment offers and one who is independent and works on a contract basis. This is being driven by both the executive and the company. One business development trend we are seeing...

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