Chief Executive Officer

Interim CEO - Non-Profit

Chief Executive Officer

34%
increase in donations
23%
reduction - dependency on public broadcasters
60%
reduction - outsourced marketing costs
Significant
increase in calls per week for call centers
Hard to believe he was able to transition in so quickly and well. Saying the business has stabilized is an understatement.
Company Profile
Large non-profit
$40 million in size
Position/Timeframe
Chief Executive Officer
6 months, transitioned to full time role
Situation
Non-profit, operates more like a for-profit
Concerned about the sustainability of the business
Difficulty finding the right person to lead the organization, already had a hit and miss
Board knew there were issues but not sure exactly where
Implementation
Reviewed budgets, reduced unnecessary expenditures
Changed management practices – department heads given more responsibility
Changed company culture away from operating in a vacuum to being part of the bigger picture
Revised software management
Launched new mobile application
Opened new off-site call center
Increased sales & marketing staff, decreased operational staff

Results

  • Achieved 34% increase in donations annualized
  • Reduced dependency on public broadcasters by 23%
  • Reduced outsourced marketing costs by 60% for same amount of services
  • Significantly increased calls per week in call centers