For the first time we have clearly stated time frames and goals. We are pleased with the management sales training program and that department managers are working as a team. The new VP of sales understood and appreciated the comp plan review (he took the job after reading it)
It was the best way to jump start our marketing activities – with the skills and experience to be productive immediately. It was low risk. We had a lot of flexibility because it was not an employee hire.
Cerius Insights: Anatomy of a Turnaround - Once a decision is taken to begin a turnaround, planning and direction must replace the void caused by inaction and lack of leadership. New direction and achievement goals must be communicated through leadership. The old status and emotional baggage must become a “So What”.