Chief Marketing Officer

Marketing Project - Technology

Chief Marketing Officer

Internal
shift to new product offering
Increased
segmented team collaboration
Centralization
of sales and marketing functions
The work done helped lead the way to the centralizing of all of sales and marketing functions such as product marketing providing quicker speed to market.
Company Profile
Leading edge technology services/products
$50+ billion in revenues
Position/Timeframe
Chief Marketing Officer
3 month project
Situation
Very large enterprise company, many layers
Needed to act more like a start-up than a legacy enterprise company
Spin-off: New company, new brand, new product. How not associate with old one?
Little awareness in marketplace of the brand, the industry being created and its product
Segmented product marketing and product management
Implementation
Top 10 go to market recommendations based on marketplace research & findings
Plan for integrating product marketing and product management
Created new GTM concept, storyline, pitch
Created positioning statement, suggested language imagery, taglines, etc.
Provided various strategies and approaches for internal feedback before finalizing implementation plan

Results

  • Internal shift to new product offering
  • Collaboration between product marketing and product management
  • Centralization of sales and marketing functions for quicker speed to market