Cerius Insights: The requirement for strong and on-going executive sponsorship for change initiatives is well-documented but equally important is the need to communicate business messages to all employees about the transition and its implications.
For the first time we have clearly stated time frames and goals. We are pleased with the management sales training program and that department managers are working as a team. The new VP of sales understood and appreciated the comp plan review (he took the job after reading it)
It was the best way to jump start our marketing activities – with the skills and experience to be productive immediately. It was low risk. We had a lot of flexibility because it was not an employee hire.