Marketing

VP of Marketing - Technology

Marketing

1/3
Reduced costs vs. outside marketing
50%
Reduced marketing
2 Years
Accelerated marketing
500%
Increased # of leads
It was the best way to jump start our marketing activities – with the skills and experience to be productive immediately. It was low risk. We had a lot of flexibility because it was not an employee hire.
Company Profile
$300M
1000 Employees
Position/Timeframe
Interim VP of Marketing
Situation
New President brought in to continue rapid growth
Company name change with rebranding and product line re-launch needed
Implementation
Rebranding and design of all marketing collateral
Full marketing, lead generation & customer support assessment
Marketing personnel job descriptions, long term candidate screening and training
Analysis of new market segment and launch plan
Complete product redesign
Lead ranking & tracking system, customer education program and sales campaign methodology

Results

  • Accelerated the quality of marketing programs by at least two years
  • Rebranding & graphic identity was about 1/3 the cost of an outside agency
  • Converted marketing distribution program, reducing costs by more than 50%
  • Managed lead referral program that increased # of leads by 500 % over prior year