Marketing

Marketing Project - Marketing

Marketing

7%
Attributed share of revenue increase
Increase
Increase in marketing ROI
The assignment was certainly considered a success. We closed one major order and moved several others well along. Now we will try to continue the momentum he built up!
Company Profile
Manufacturing, Automotive Aftermarket
$20M
Privately owned
Position/Timeframe
Marketing Project
2 months
Situation
Online marketing was under-performing
More of a marketing engine was needed to drive more revenue from fewer products
Marketing programs inconsistent from year to year
High dependency on low-cost guerilla marketing tactics
Shortage of resources in company to manage marketing programs
Implementation
Developed a measurable online marketing program the company owners can respect and trust
Built a scalable, tightly controlled marketing program that directly drives revenue
Ran and managed a pilot project for short period of time optimizing performance and measuring results
Documented the best practices so the marketing department can generate improved results for subsequent campaigns

Results

  • Improved website design that will generate 7% of revenue increase
  • Product sales attributed directly to individual ads in pilot project
  • Mathematical model to measure marketing program returns
  • Techniques and results can be repeated internally