Sales

VP of Sales - Sales

Sales

14%
Overall - Increased sales
36%
Western Region – Increased sales
Increased
moral for sales team
He did exactly what we needed him to do.
Company Profile
Manufacturing, industrial/heavy duty equipment
$12 million, 80 employees
In business over 25 years
Privately held
Position/Timeframe
VP of Sales, CEO Advisor
2 days/week, 2 months
Situation
Sales Director passed away and department needed direction
Company looking to increase sales 67% over next 3 years
Current experiencing low sales
Increase in customer service issues
Turnover in sales management & sales positions
Implementation
Implemented marketing & sales plan
Executed high impact sales actions
Rearranged organization related to sales for better growth positioning
Developed and implemented job descriptions for Inside Sales Manager & Sales Director
Restructured sales teams to closely align with territories
Created Inside Sales manager position and assumed role in the interim then hired replacement
Assessed individuals and promoted them into better suited positions

Results

  • Company sales up 14% overall; 36% in Western Region
  • Increased morale for sales team
  • Sales never dipped during transition