Sales

Interim VP of Sales - Sales

Sales

$3M
Closed $3M deal
Decreased
cultural gap
Decreased
potential turnover
The assignment was certainly considered a success. We closed one major order and moved several others well along. Now we will try to continue the momentum he built up!
Company Profile
Manufacturing
$30M division part of $2.9B parent company
Position/Timeframe
Interim Director of Sales
4-5 days/week, 2.5 months
Situation
Director of Sales out on 3 months leave
Company recently purchased experiencing cultural differences with parent company
Lack of leadership in sales department
Large variances in clients with difficulty in prioritization
Long selling cycle
Technical product with few resources in large geographic region
Implementation
Sales process defined
Prioritization of pipeline
Pipeline established with tracking ability at corporate level
Identified clients nearest to close with progress made
Implemented “strategic selling” to close quicker
Helped corporate and regional sales people understand process, strategy and prioritization of clients to optimize available resources

Results

  • Closed $3M deal
  • Bridged cultural gap between European parent company and US company
  • Prevented high potential for turnover in sales department