Sales

Sales Strategist & Change Management Project - Sales

Sales

12%
membership increase
Largest
group & member increase
Increase
marketing & sales culture
Couldn’t be happier with where things are at. The Cerius Executive is providing clarity to all and everyone is asking to work with him. He is a gem.
Company Profile
Healthcare provider
$2 billion; 1000+ employees
Position/Timeframe
Sales Strategist & Change Management
12 month project
Situation
Company had a commanding market share
Enjoyed significant growth in a single state market
Faced with massive disruption caused by health care reform
New competitors, dramatic changes in behavior of major competitors
Sales platform not adequate to serve rapidly changing needs
Implementation
Established transparency
Established a new agile & proactive organizational structure
Developed role clarity, standards and accountabilities
Designed and deployed cross-functional, cross-enterprise sales strike team
Transformed enterprise into a culture where everyone is responsible for marketing & sales

Results

  • 12% increase in membership in one year
  • Largest group addition increase in company history
  • Largest member increase year ever
  • All departments became agents for marketing and sales