branding


Mar

24

2019
How to Make Yourself Memorable

How to Make Yourself Memorable

If you want your business to go places, you need to make yourself memorable The most powerful marketing tools for any business are business referrals. People are inclined to trust business referrals if they come personally from somebody they know. According to research by Nielsen, 77 percent of consumers are more likely to buy a new product when they learn about it from friends or...

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Jul

21

2017
Communicating Your Brand

Communicating Your Brand

Communicating your brand effectively requires consistency and a bridge between old and new clients As an independent executive, it is now all about you and communicating your brand. Manage your brand the same way a Fortune 500 company would manage theirs. What do you want to be known for? Is your information and the look and feel across your online and offline footprint consistent? If...

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Jul

03

2017
Your Differentiation and Value to a Client Building on Your Executive Brand

Your Differentiation and Value to a Client Building on Your Executive Brand

Combine your executive brand with your expertise and perception to provide unique value to your clients Your Executive Brand + Your Expertise + Perceived Perception = Your Differentiation and Value to a Client Consider marketing as the product development area of your business. In the case of independent executives, the product is their brand. Without a brand, you are likely seen as the proverbial “consultant who...

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Jul

07

2014

Revisiting Marketing Strategy

Contributed by Bob Donnelly. We have witnessed the rise and fall of many brands, and now we have the latest example in Radio Shack. Since its inception in 1921, it has ridden the proverbial life cycle from an embryonic start-up, through its growth phase, and into maturity during the 80’s and into the early 2,000’s. However, since the introduction of more and more sophisticated electronics,...

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May

01

2014

Learn How the YMCA Brand is ‘Becoming More’ to Customers and Employees

Contributed by Marc Koehler. I was walking into the local Y and saw the following banner hanging above the entrance. If you asked most people what comes to mind when they hear the four YMCA letters, they would probably say: My kids take swimming lessons there…My kids go to after school programs there…We attend their camps there….I workout there (we would also think it is...

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Mar

31

2014

Transitioning from Selling to Marketing

Contributed by Robert M. Donnelly. Every business starts with a solution to a problem by an entrepreneur. Entrepreneurs by nature are great salesman as they are selling their solution with a passion. The Evolution of Growing Firms However, there comes a time in the evolution of every company when they have to transition from selling to marketing. Selling is asking for the order, while marketing is...

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