Customer Lifetime Value


Jun

01

2019
How Interim Executives Deal with Difficult Customers

How Interim Executives Deal with Difficult Customers

Three tactics interim executives use to deal with difficult customers and turn it into a positive experience for the business. No matter how well you are doing, it is inevitable that sooner or later you’ll run into a difficult customer. You know you have one when a customer is taking up a lot of your time and requires special attention. Whether it’s because of a...

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Jan

09

2019
Customer-Focused Business vs. An Operations Focused Business

Customer-Focused Business vs. An Operations Focused Business

All businesses have rules and policies governing the way they do business. While some are strict in enforcing them, others like a customer-focused business has more of a relaxed approach. A customer-focused business gives employees flexibility, and allow them to take risks to help push their performance above average. They are entirely focused on understanding potential customers, and hire and train employees to deliver the...

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Oct

29

2018
How To Achieve Great Results With Your Company Vision

How To Achieve Great Results With Your Company Vision

Executing your company vision successfully transforms your startup to a thriving corporation in no time. Every entrepreneur goes through a business startup phase. A time where there are only 5-10 employees, a workplace crammed into a small office, and where the boss is involved in each and everything. There are no defined business processes, and the employees constantly refer to their leader for information and directions on business activities....

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Sep

30

2016
Executive Tips For Meeting Client Expectations and Successful Engagement (Part 2)

Executive Tips For Meeting Client Expectations and Successful Engagement (Part 2)

In the midst of running a business it can be easy to slip and mismanage client expectations and engagement. Here’s some tips to get you back on track! This is part two of a two part series. For part one, read Tips For Meeting Client Expectations and Successful Engagement (Part 1) here. An independent executive is continually juggling various client expectations, demands and doing the right...

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Sep

27

2016
Executive Tips For Meeting Client Expectations and Successful Engagement (Part 1)

Executive Tips For Meeting Client Expectations and Successful Engagement (Part 1)

In the midst of running a business, it can be easy to slip and mismanage client expectations and engagement. Here are some tips to get you back on track! An independent executive is continually juggling various client expectations, demands and doing the right thing for all stakeholders involved. This can be challenging and difficult to keep focused on why they were brought in, to begin...

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Mar

02

2016
Using Customer Service To Create Customer Focus

Using Customer Service To Create Customer Focus

You don’t need to go to business school to know that happy customers makes a happy business. When your clients are satisfied with your product and customer service, they will remain loyal and bring in new buyers as recommendations. The key to a successful business is satisfied customers. The logic is simple enough, yet so many companies seem to get it wrong. In their pursuit...

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Aug

27

2013

Customer Lifetime Value: A Framework for Assessing Marketing Resource Allocations

[ezcol_2third] Contributed by Ivan Ruzic, Ph.D. ­­­­­­­­­­­­­­­­­­­­­­­­­­­[/ezcol_2third] [ezcol_1third_end] Read More Articles Like This Request a Meeting with a Subject Matter Expert on This Topic[/ezcol_1third_end] Conventional accounting has long viewed marketing expenditures as costs and not as investments in intangible assets. However, it is demonstrable that the value of a firm is linked to expectations of future performance. Therefore, resources allocated to marketing efforts should really...

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