sales and marketing alignment


Oct

14

2018
Unite Sales and Marketing Under One Leader

Unite Sales and Marketing Under One Leader

Sales and marketing are two entirely different functions. Although the two exist and operate as separate departments in modern organizations, they can be united under a common leader. If you find the right person to unite and keep them in sync, you will watch your leads and customers grow dramatically. Kristen McAlister spoke to Jen Henriksen, a sales and marketing executive, on bridging the gap...

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Oct

09

2018
Eliminating Friction Between Sales and Marketing

Eliminating Friction Between Sales and Marketing

Companies often find themselves embroiled in making sales and marketing work together. We rarely talk with an organization where the two are in sync. Rather, we hear most speak of them as “sales versus marketing” referring to internal rivalries. Making them work together and being on the same page is the sign of an efficient organization. We spoke to Jen Henriksen, a sales and marketing...

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Jul

18

2018
3 Steps to Align Sales and Marketing

3 Steps to Align Sales and Marketing

Drive revenue growth by unifying sales and marketing in your company Although both sales and marketing focus on driving up revenue, their internal objectives and work process is often not similar or in sync. A business with a unified sales and marketing department is better able to align their sales process with the buying process of potential customers, and achieve business growth in revenue. 3...

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Jul

11

2018
Sales and Marketing On The Same Page To Drive Revenue – Part 1

Sales and Marketing On The Same Page To Drive Revenue – Part 1

Have Sales and Marketing changed their strategies and tactics to address the fact that buyers are buying much differently than they did just five years ago? We talk about how to drive revenue by collaborating with marketing. Multiple research studies are providing a compass. The studies indicate that over 60 percent of the buying process for many business products or services is concluded before the...

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Jul

02

2018
The Best Tips for Budgeting Sales and Marketing Strategically!

The Best Tips for Budgeting Sales and Marketing Strategically!

The season of planning and budgeting sales and marketing for the next year is upon us. It’s quite a stressful activity which requires serious consideration, analysis, and research to ensure smooth growth in the next year. There is no better time to revisit some great advice on budgeting sales and marketing from a strategic perspective in a previous Cerius post – Is Your Marketing Budget...

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May

29

2018
How to Use Facebook to Increase Sales

How to Use Facebook to Increase Sales

Facebook is one of the most effective ways to increase sales and grow your online business. Theoretically, running an online business should be easy. You don’t need to sit at a shop all day or worry about rent and space. However, in reality, it’s not easier. What makes running an online business more difficult than the traditional brick-and-mortar? The competition. With a physical store, you...

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May

08

2018
How to Increase Sales Without Breaking the Bank

How to Increase Sales Without Breaking the Bank

Creating a transformational sales strategy to increase sales can be expensive. Planning on a grand scale can require more resources, people, and movement, and hence, more funds. Effective as that might be, you don’t need to break the bank to increase sales. The best sales strategies start at home and don’t require any extra cash at all. Get back to the basics and make your...

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May

03

2018
How to Increase Sales if You’re Not Doing Well

How to Increase Sales if You’re Not Doing Well

Every entrepreneur is a salesperson is always looking to increase sales. Whether you’re just starting out or have been running the same business for over a decade, you’ll never lose your enthusiasm for making a sale. But sometimes you or your sales team loses their drive and revenue begins to drop. You might have a great product, but if you’re not selling right, your business...

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Jan

20

2018
Increase Sales with Top Tips for Getting More Referrals

Increase Sales with Top Tips for Getting More Referrals

Referrals are the most powerful marketing tools for a business to increase sales. Step up your game with these great tips for referrals. Because your time is limited, and you will want to start narrowing your efforts at some point, put in place some basic due diligence on each source, just as you would with most other things. As you start to experience lead generation...

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Dec

03

2016
Closing the Costly Gap Between Sales and Marketing

Closing the Costly Gap Between Sales and Marketing

In many companies, sales and marketing have become isolated departments. Each working in isolation and without interacting with the other. The misalignment causes issues in the running of the business, and comes at a heavy cost – monetarily. In Calculating the Cost of Misalignment between Sales and Marketing, Charles Besondy explores why alignment matters, the culture and process costs associated with it, and how to...

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