Strategy


Nov

26

2012

Root causes of business failure – how to spot them before it’s too late

[ezcol_2third] As business owners, it is sometimes difficult to recognize when our business is struggling compared to when it is failing. One of our top executives has an incredible presentation from an operational and financial perspective of how to recognize when your business is failing, why and what courses of action are available to you. Below is an overview: [/ezcol_2third] [ezcol_1third_end] Read More ArticlesLike This...

Read More


Nov

26

2012

What Characteristics should CEOs Value Most in their Direct Reports?

While there are many characteristics that CEOs value in their direct reports, during tough economic times these are the five that we believe are on the top of the list. Reliability – I can always count on them to get the job done, no matter how long it takes or what resources they need to secure.  They always keep their word. They earn the trust...

Read More


Nov

26

2012

A Commonsense Approach to Cloud Computing for Small Business

Contributed by: Dave Key The destruction done by Hurricane Sandy is another reminder of the vulnerability of maintaining on-premise IT systems.  Those businesses that had been running their business “from the Cloud” didn’t experience the downtime and potential data loss of those with on-premise IT. Business continuity after a disaster is just one reason why businesses of all sizes have been moving their IT operations...

Read More


Nov

15

2012

Will a Marketing Automation Platform Generate Results and ROI?

Contributed by Charles Besondy “You want the truth; you can’t handle the truth!”  This was a line in Jack Nicholson’s famous court room rant in A Few Good Men (1992). Today for many companies the quote might be, “You want marketing automation; you can’t handle marketing automation!” A Marketing Automation Platform (MAP) does for marketing  departments what Customer Relationship Management (CRM) does for sales organizations....

Read More


Nov

15

2012

Which Way Do I Go? – Four Exit Strategies to Consider.

Contributed by Bill Doyle As a business owner, two of the most difficult decisions you will make are when to exit and how.  Here are some perspectives we’ve discussed with business owners: Sell Soon.  “I’d take the value of my company in cash and move on.” Sellers who get their price know their company value, which will be higher if earnings are consistent and growing. ...

Read More


Nov

08

2012

Becoming a Customer-Driven Organization: Questions to Ask Customers

Contributed by Andy Mindlin SUMMARY Considerable evidence indicates that a key to succeeding in business on an on-going basis is adopting a management model where “market input” helps drive decisions about marketing initiatives and selling methods. To make this happen, leaders in high-performing companies bring “a continuous stream of market insights” into their company. An essential element of this approach is having people in the...

Read More


Oct

17

2012

Sparking Innovation with a Temporary Infusion of Specialized Executive Talent

The oft-repeated line, “Business has only two functions – marketing and innovation” is usually attributed to the late, great Peter Drucker. Whether he or Czech author Milan Kundera said it first, Drucker amplified it in such a way that should make every CEO sit up and take notice: “Marketing and innovation produce results. All the rest are costs.” The truth of this should ignite a...

Read More


Sep

27

2012

Think Twice Before Hiring that Consultant

Contributed by Charles BesondyManagement consultants of all stripes should be in the executive’s arsenal of problem-solving weapons. However, before reaching for the phone next time you need objective advice, crisp analysis, extra horsepower, and a fresh dose of best practices I encourage you to consider an alternative to consultants — the interim executive.Interim executives, temporary executives, part-time executives — whatever term you use — usually...

Read More


Sep

27

2012

Is Your Marketing and Sales Team Following the Buyer’s Journey Together?

To be a unified team driving your revenue engine, Sales and Marketing need to identify and define their respective roles along the buyer’s journey*. This aligns the organization to the customer’s buying (and shopping) process rather than to your internal sales processes – for which the customer cares very little. If you sense that your revenue engine could perform better, Cerius’ latest CEO Check List...

Read More


Aug

28

2012

Be Selective about Lean Implementation for Rapid Results

Contributed by Terry Mercer I recently read a definition of Lean by Mark Doman in the Target Magazine: “Lean is a system that creates a physical and social environment where problems are quickly identified and then solved by motivated employees who are trained to eliminate waste in their processes so that customers receive the highest quality products and/or services at the lowest cost in the...

Read More



Page 3 of 512345