Company Size & Timeframe

  • $2 billion
  • 1,000+ employees
  • 12-month project

Results

  • 12% increase in membership in one year
  • Largest group addition increase in company history
  • Largest-ever member increase in one year
  • All departments became agents for marketing and sales

Company Profile & Position

  • Sales Strategist & Change Management

Situation

  • Company had a commanding market share
  • Enjoyed significant growth in a single-state market
  • Faced with massive disruption caused by healthcare reform
  • New competitors, dramatic changes in behavior of major competitors
  • Sales platform inadequate to serve rapidly changing needs

Implementation

  • Established transparency
  • Established a new agile and proactive organizational structure
  • Developed role clarity, standards and accountabilities
  • Designed and deployed a cross-functional, cross-enterprise sales strike team
  • Transformed enterprise into a culture where everyone is responsible for marketing and sales

See what Cerius can do for you.

Cerius Insights – Customer Quote

 

“Couldn’t be happier with where things are at. The Cerius Executive is providing clarity to all and everyone is asking to work with him. He is a gem.”