How To Achieve Great Results With Your Company Vision

Executing your company vision successfully transforms your startup to a thriving corporation in no time.

company vision

Every entrepreneur goes through a business startup phase. A time where there are only 5-10 employees, a workplace crammed into a small office, and where the boss is involved in each and everything. There are no defined business processes, and the employees constantly refer to their leader for information and directions on business activities.

While it may work initially when business operations are on a smaller scale, it slowly turns into chaos as the company grows. In startups, entrepreneurs need to think not only about running the business for the present but what they could do differently to reach the next level through execution of the company vision.

Talent makes the company vision possible

Hiring new leaders to help you move the company forward can speed things up in the right direction. But the selection process by itself requires a balance between experience and expenses. If you’re hiring a leader to help you cross a future barrier, of let’s say reaching a million dollars in investment, you need an experienced individual who’s done it before. However, the more experienced they are, the more they charge. Something you can’t afford easily on the tight budget of a startup.

Achieve your company vision through delegation

One way to bring order to growing business processes is to delegate control. When your company’s full-time employees are in a range of 50-100, it’s time to start delegating. You have talent in your business, and you should use it. Rather than do every little thing yourself, do it through people. Delegate tasks to your employees, leaving you with time to focus on the growth of the company. Not using your talent is a complete waste of money and resources.

Middle management’s role in company vision

As your business becomes more successful and the number of employees begins to move into the hundreds, it becomes a constant challenge to keep watch over your staff. The best thing to do at this point is to hire mid-level managers to supervise and manage business activities on the ground level. Doing so limits the number of people top executives have to watch over, leaving employees with the same level of continued support and guidance they received before.

The CEO at this stage needs to think about how to find, recruit, hire, train, assimilate, and stay productive at the same time for a whole new level of leadership the company has never had before. They should make a plan of what qualities they want the middle management to have to ensure that the company vision and values are not lost in the hierarchy. Career plans should also be drafted outlining possible career aspects; do they peak at these positions? Or is there a way for them to be promoted?

Business owner and CEO involvement in company vision

The better you plan the infrastructure of the company, the less time the business owner or CEO needs to spend in managing and mitigating disasters. However, there will always be certain tasks that can only and only be done by them. Jim Alampi, the founder of Alampi and Associates, LLC, has four things that only he does as a CEO in managing in his company:

  1. Setting direction for the firm – You can’t delegate this task to anybody else because you are the only one who can drive the company forward.
  2. Hiring the right people, and developing them – This is not a routine task, but it is an important one. Getting the right people on board will help your company move forward. And developing them will not only enhance their skills and abilities, but it will also increase employee loyalty.
  3. Support your employees with the right resources – Your sales team, for example, will hit higher numbers if they’re given reliable cars, phone lines, and other means necessary to make sales calls quicker and seamlessly.
  4. Remove obstacles that stop employees, and consequently the workflow.

Alampi says, “Anything that I let take me away doing those four means nobody’s doing those four. And that’s the point. Those are the on-the-business things. If I let myself get trapped in all the in-the-business things, then whose doing those four? And those are the four that really drives … execution and results.”

From company vision to results

Creating and having a vision is the comparatively easy part. Lots of companies have great visions, but they still don’t succeed. The trapdoor lies in executing it. You have to have a good plan to make sure you reach your goal and one which can evolve with the changing needs of the market. A good execution plan isn’t just helpful in attracting investors, it gives direction and focuses to your team.

As Jim Collins says in his book, Building Your Company’s Vision, “Building a visionary company requires 1% vision and 99% alignment.” 

To learn about how Cerius Interim Management can help you, please visit our home page by clicking here.


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