Skip to Content
Thought Leadership
Return to Main Page

4 Steps to Build a Great Marketing Strategy

Building a stellar marketing strategy requires industry knowledge, experience, and skills that only interim management can deliver.

The marketing strategy of any business is their action plan to communicate their brand and messaging towards attracting customers. It addresses all the underlying goals and activities that make your vision a reality. Interim management executives help organizations achieve that by building sustainable strategies that drive long-term growth.

Step 1: Do your research

Before creating a strategy you need to assess the market and your competition. The best way to do this is by conducting a SWOT analysis where you identify the Strengths and Weaknesses of your product, service or idea, as well as, the Opportunities and Threats from your competition. It will give you a well-rounded picture of the angles your business needs to consider.

Step 2: Define the audience

Build a profile of your target customer. Be as specific as you can by filtering the demographics, age, sex, buying habits, location, and so on of potential customers. This information can be key in customizing a marketing strategy that is best optimized for your business.

Step 3: Create marketing goals

Set measurable goals to support your marketing strategy and that are to be accomplished within a fixed time frame. Using Key Performance Indicators (KPI’s) you can evaluate the success of your strategy. If progress is not as expected after certain periods, take a break, adjust your goals and start again.

Step 4: Build your marketing mix

Now that you’ve identified your target customer, researched the market and defined your goals, it’s time to strategize how you’re going to meet your objectives. That involves building the right mix of marketing tactics that best support your strategy and help your business grow. Whether it’s a mix of digital and offline, or different elements in the same sphere like billboards, flyers or ads in the newspaper, go for those that will have the most exposure and are best suited for your brand.

To learn about how Cerius Interim Management can help you, please visit our home page by clicking here.

    Learn how we can help your business grow profitably today.
    Company Annual Revenue *
    By using this form you agree with the storage and handling of your data by this website.
    Thank you!

    Your form has been successfully submitted

    Back to top