Interim Management Advice for Food Entrepreneurs
Interim management leadership can help guide food entrepreneurs through difficult times and build strong foundations for sustainable growth.
Entrepreneurs in the food industry are creative beings with a flair for making delicious and exotic dishes. But not all have a knack for business. Many open restaurants with high hopes, but despite their talent, don’t succeed in drawing customers. Because they are unfamiliar with management, it can be overwhelming for them to make the right business decisions.
Interim management advice: Get a mentor
“One of the greatest values of mentors is the ability to see ahead what others cannot see and to help them navigate a course to their destination.” — John C. Maxwell
In any business venture, having a mentor is gold. They provide you with insight and feedback that can only be gained from experience. Having worked in the same market, they can share data and strategies that will help you succeed in an already saturated market. Also with good preparation and risks assessment, they can get you ready to meet all kinds of challenges.
Interim management advice: Focus on marketing
There is a lot of competition in the food business. Entrepreneurs just starting out need to think one step ahead and focus heavily on marketing their menu and service. There are a lot of digital tools that can help budding business owners like reviews on Yelp, promotions on Facebook and a mouth-watering feed on Instagram.
A promising way to draw in new customers is to have an opening discount or offer a free dessert. People love to try new restaurants, and when the incentive is higher there’s no holding back. Furthermore, research on failed businesses in your market can help you avoid making the same doomed mistakes.