Interim Management Marketing Tips From the Experts
Even the best interim management leaders occasionally rely on expert advice and tips. We share some valuable recommendations from marketing gurus today.
Marketing is a skill that can’t entirely be picked up in a class or book. Because the consumer landscape is changing so rapidly these days, marketers have to constantly experiment to find ways to penetrate the market. Luckily, some of the biggest names in the industry have shared some nuggets of wisdom that remain timeless.
Interim Management Marketing Tips – Seth Godin: Target a smaller market
A mistake businesses commonly make is targeting a large audience. The idea is that the bigger the audience, the more chances of somebody listening to your messaging. The problem with is the probability that you’ve got a lot of competition. Competing for attention in a saturated market is never a good idea for small businesses.
Seth Godin recommends targeting a minimum viable audience instead. “Stake out the smallest market you can imagine,”says Seth. “The smallest market that can sustain you, the smallest market you can adequately serve. When you have your eyes firmly focused on the minimum viable audience, you will double down on all the changes you seek to make. Your quality, your story and your impact will all get better.”
Interim Management Marketing Tips – Gary Vaynerchuk: Tell a compelling story
“Great marketing is all about telling your story in such a way that it compels people to buy what you are selling,” says Gary Vaynerchuck.
The best stories are the ones that are relatable to the target audience. Share success stories of customers or even a personal one that inspired you to set up the business to solve a problem. Because there is so much content in today’s digital world, you need to be different to stand out in the mind of readers.