Company Size & Timeframe

  • $17 million in revenue
  • 4 weeks
Manufacturing

Results

  • Stronger collaboration between sales and engineering
  • Increased marketing activity to generate leads
  • Increased employee morale

Company Profile & Position

  • VP of Sales & Marketing

Situation

  • President inherited company with old school mentality
  • Departments working in silos
  • Sales were slowing and competition penetrating more on price
  • No defined reporting or accountability processes

Implementation

  • Updated research and analysis; set priorities and objectives
  • Developed “Value Proposition” to clarify go-to-market strategy
  • Revamped sales and engineering processes
  • Repositioned new products to align with marketplace
  • Identified lead-producing marketing activities
  • Set sales objectives with reporting
Results manufacturing

See what Cerius can do for you.

Cerius Insights

“Great insight and deliverables. [Interim] did a tremendous job evaluating existing staff and helped coach them up. He also helped with our strategy for 2017. We will hit the ground running. He is a great person and was a perfect fit to help our business.”