Results

• Achieved 34% increase in annual donations
• Reduced dependency on public broadcasters by 23%
• Reduced outsourced marketing costs by 60% for same amount of services
• Significantly increased calls per week in call centers

Company Profile & Position

• Large non-profit
• Chief Executive Officer

Situation

• Non-profit, but operating more like a for-profit
• Concerned about business sustainability
• Struggling to find right person to lead the organization; already had a hit and miss
• Board knew there were issues, but unsure where

Implementation

• Reviewed budgets, reduced unnecessary expenditures
• Changed management practices; gave department heads more responsibility
• Evolved company culture away from operating in a vacuum to being part of the bigger picture
• Revised software management
• Launched new mobile application
• Opened new off-site call center
• Increased sales and marketing staff; decreased operational staff

Cerius Insights – Customer Quote