Results

• The Advisor helped answer various questions that had been on the CEO’s mind.
• The Advisor connected the CEO with some investment professionals in the industry to gain insights on valuation and exit opportunities.
• The Advisor brought clarity to help determine the criteria for further investments and which products and services will provide the biggest opportunity for growth.

Company Profile & Position

• Privately Owned
• Assessment

Situation

• CEO has grown company over 10+ years.
• The CEO has made some significant investments in products that are not getting much traction and wasn’t sure if he should continue to invest in them.
• There were additional product and service opportunities and the CEO was not sure which to focus on.
• With all of the industry consolidation, the CEO was not sure what potential acquirers would value most in the company.
• The CEO lacked a leadership team to manage the various business units and it was all falling on him.

Implementation

• Initial client request was to bring in a fractional executive to manage the business units.
• Through conversations with the CEO he valued industry knowledge and strategic expertise over operational expertise.
• The more Cerius learned it became clear bringing in a fractional executive was premature and some critical business questions needed to be answered first.
• Cerius connected the client with one of an industry expert who had been CEO and successful exited a couple of times to do an assessment and Advise the CEO.
• The Advisor got to know the company, its talent, and the goals.

Cerius Insights – Customer Quote