Healthcare
Healthcare – Sales
Results
Company Size & Timeframe
- $2 billion
- 1,000+ employees
- 12-month project
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Results
- 12% increase in membership in one year
- Largest group addition increase in company history
- Largest-ever member increase in one year
- All departments became agents for marketing and sales
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Company Profile & Position
- Sales Strategist & Change Management
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Situation
- Company had a commanding market share
- Enjoyed significant growth in a single-state market
- Faced with massive disruption caused by healthcare reform
- New competitors, dramatic changes in behavior of major competitors
- Sales platform inadequate to serve rapidly changing needs
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Implementation
- Established transparency
- Established a new agile and proactive organizational structure
- Developed role clarity, standards and accountabilities
- Designed and deployed a cross-functional, cross-enterprise sales strike team
- Transformed enterprise into a culture where everyone is responsible for marketing and sales
Cerius Insights
“Couldn’t be happier with where things are at. The Cerius Executive is providing clarity to all and everyone is asking to work with him. He is a gem.”