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Healthcare Services – Marketing

Company Size & Timeframe

  • 400 Employees
  • 3-4 days/week, 9 months
  • Results

    • Created marketing strategy, roadmap and infrastructure
    • Increased understanding of marketing ROI and how to realize it
    • Avoided costly mistakes with prior marketing direction
  • Company Profile & Position

    • Family-owned
    • Chief Marketing Officer
  • Situation

    • Dwindling leads after key sales personnel exhausted their contacts
    • CEO sought a marketing strategy and roadmap to establish a marketing infrastructure
    • Leadership recognized the need for marketing at this point in the company’s maturation
  • Implementation

    • Evolved the company’s strategic platform: Vision, Mission and Values
    • Identified and resolved critical issues impacting completion of a marketing strategy and roadmap
    • Created a marketing roadmap and execution plan
    • Developed staffing and budget recommendations
    • Developed new Senior Marketing Manager position; recruited and on-boarded the right talent
    • Collaborated with Senior Marketing Manager to execute the first phase of all tactical plans
    • Launched initial thought leadership efforts: social media, blogs, speaking engagements
    • Built tactical plan with hundreds of line items to actualize marketing roadmap; included project management and tracking

Cerius Insights

She was an amazing fit for our organization and was an incredible contribution during her time with our team.”

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