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Manufacturing – VP of Sales & Marketing

Company Size & Timeframe

  • $17 million in revenue
  • 4 weeks
  • Results

    • Stronger collaboration between sales and engineering
    • Increased marketing activity to generate leads
    • Increased employee morale
  • Company Profile & Position

    • VP of Sales & Marketing
  • Situation

    • President inherited company with old school mentality
    • Departments working in silos
    • Sales were slowing and competition penetrating more on price
    • No defined reporting or accountability processes
  • Implementation

    • Updated research and analysis; set priorities and objectives
    • Developed “Value Proposition” to clarify go-to-market strategy
    • Revamped sales and engineering processes
    • Repositioned new products to align with marketplace
    • Identified lead-producing marketing activities
    • Set sales objectives with reporting

Cerius Insights

Great insight and deliverables. [Interim] did a tremendous job evaluating existing staff and helped coach them up. He also helped with our strategy for 2017. We will hit the ground running. He is a great person and was a perfect fit to help our business.”

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