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Manufacturing – Sales

Company Size & Timeframe

  • $12 million in revenue
  • 80 employees
  • 2 days/week, 2 months
  • Results

    • Increased sales 14% overall; 36% in Western Region
    • Raised morale for sales team
    • Sales never dipped during transition
  • Company Profile & Position

    • In business over 25 years
    • Privately held
    • VP of Sales, CEO Advisor
  • Situation

    • Sales Director passed away and department needed direction
    • Company seeking to increase sales 67% over next 3 years
    • Low sales currently
    • Increased customer service issues
    • Turnover in sales management and sales positions
  • Implementation

    • Implemented a marketing and sales plan
    • Executed high-impact sales actions
    • Realigned organization with sales for better growth positioning
    • Developed and implemented job descriptions for Inside Sales Manager and Sales Director
    • Restructured sales teams to closely align with territories
    • Created Inside Sales Manager position; assumed interim role then hired replacement
    • Assessed individuals and promoted them into better-suited positions

Cerius Insights

He did exactly what we needed him to do.”

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