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Chief Executive Officer – Non-Profit

Company Size & Timeframe

  • $40 million in size
  • 6 months, transitioned to full-time role
  • Results

    • Achieved 34% increase in annual donations
    • Reduced dependency on public broadcasters by 23%
    • Reduced outsourced marketing costs by 60% for same amount of services
    • Significantly increased calls per week in call centers
  • Company Profile & Position

    • Large non-profit
    • Chief Executive Officer
  • Situation

    • Non-profit, but operating more like a for-profit
    • Concerned about business sustainability
    • Struggling to find right person to lead the organization; already had a hit and miss
    • Board knew there were issues, but unsure where
  • Implementation

    • Reviewed budgets, reduced unnecessary expenditures
    • Changed management practices; gave department heads more responsibility
    • Evolved company culture away from operating in a vacuum to being part of the bigger picture
    • Revised software management
    • Launched new mobile application
    • Opened new off-site call center
    • Increased sales and marketing staff; decreased operational staff

Cerius Insights

Hard to believe he was able to transition in so quickly and well. Saying the business has stabilized is an understatement.”

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