Company Size & Timeframe
- $300 million in revenue
- 1,000 employees
Results
- Accelerated the quality of marketing programs by at least two years
- Rebranding & graphic identity was about 1/3 the cost of an outside agency
- Converted marketing distribution program, reducing costs by more than 50%
- Increased leads 500% over prior year
Company Profile & Position
- Interim VP of Marketing
Situation
- New President brought in to continue rapid growth
- Company name change forced the need for rebranding and product line relaunch
Implementation
- Rebranded and redesigned all marketing collateral
- Conducted a full assessment of marketing, lead generation and customer support
- Developed marketing personnel job descriptions, long-term candidate screening and training
- Analyzed new market segment and launch plan
- Completed product redesign
- Implemented a lead ranking/tracking system, customer education program and sales campaign methodology
Cerius Insights – Customer Quote
“It was the best way to jump-start our marketing activities – with the skills and experience to be productive immediately. It was low risk. We had a lot of flexibility because it was not an employee hire.”