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Technology – Marketing

Company Size & Timeframe

  • $300 million in revenue
  • 1,000 employees
  • Results

    • Accelerated the quality of marketing programs by at least two years
    • Rebranding & graphic identity was about 1/3 the cost of an outside agency
    • Converted marketing distribution program, reducing costs by more than 50%
    • Increased leads 500% over prior year
  • Company Profile & Position

    • Interim VP of Marketing
  • Situation

    • New President brought in to continue rapid growth
    • Company name change forced the need for rebranding and product line relaunch
  • Implementation

    • Rebranded and redesigned all marketing collateral
    • Conducted a full assessment of marketing, lead generation and customer support
    • Developed marketing personnel job descriptions, long-term candidate screening and training
    • Analyzed new market segment and launch plan
    • Completed product redesign
    • Implemented a lead ranking/tracking system, customer education program and sales campaign methodology

Cerius Insights

“It was the best way to jump-start our marketing activities – with the skills and experience to be productive immediately. It was low risk. We had a lot of flexibility because it was not an employee hire.”

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