Company Size & Timeframe
- 450+ retail locations
- 2,500+ employees
- $650+ million in revenue
Results
- $3.3 million annualized payroll savings
- 20% increase in year-over-year revenue run rate
- 24-point improved hit rate for online sales productivity
- Transition to permanent Sr. VP of Sales ensured no gap in leadership and helped preserve continuity and momentum
Company Profile & Position
- Services, B2C
- Interim Sr. VP of Sales
Situation
- Purchased by two private equity firms
- New CEO brought in at time of investment
- Sr. VP of Sales position open for a year – CEO and executive team stretched to cover open position
- Sales declining with worsening recession
- Wanted to complete key sales restructuring projects while searching for new executive
Implementation
- Restructured staffing models
- Redefined sales compensation
- Rolled out a store-in-a-box concept
- Made store-level performance a priority
- Defined and implemented selling processes for customer retention, renewals, new business and add-on business
Cerius Insights – Customer Quote
“Cerius Interim Executive Solutions delivered a performance-based professional that was always mindful of execution and results. The depth of experience and wisdom the interim executive had was invaluable and laid a strong foundation for us to further stimulate growth and profitability.”