Tag: interim management


Jul

16

2018
Why Presentation Matters Above All Else in a Pitch

Why Presentation Matters Above All Else in a Pitch

“If the presentation that somebody puts in isn’t visually arresting, it’ll be pushed to the side. It doesn’t matter how good you think it is, it has to be visually aware.” This is Kevin Gibbs’s advice to young entrepreneurs pitching their product or idea to investors. He has been with four startups from angel funding to the final sale of the company, and has worked...

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Jul

15

2018
The CEO’s Checklist for Operations

The CEO’s Checklist for Operations

“Operations” covers a lot of territory in a company. If you currently have, or are considering hiring, a Chief Operations Officer, or COO, you need to decide how broad you define his or her duties. A few of the interim COOs at Cerius helped us identify critical questions about operations that serve as a checklist for CEOs. This checklist will help you do three critical...

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Jul

14

2018
Why You Need Standard Operating Procedures

Why You Need Standard Operating Procedures

Standardizing operations through standard operating procedures can make a world of difference to your business. Although it might seem like a chore to document everything, they are very useful in the long-term. Standard Operating Procedures are documents that detail how a particular task or process is done in your business. You can use it to put together a staff handbook or manual. It helps contractors,...

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Jul

13

2018
What To Do When Revenue Growth Flattens

What To Do When Revenue Growth Flattens

Most businesses agree that revenue growth is the chief marker of success and driver of long-term performance. So what should one do when the rate of revenue growth stalls? Three years ago, John Butler gave a webinar on, “What to Fix First When Revenue Flattens,” which was sponsored by Cerius Executives. In it, he explains how it all boils down to choosing the right key...

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Jul

12

2018
Putting Muscle into Corporate Operations: Questions that Reveal Harmful Levels of Frailty in a Critical Corporate Function – Part 2

Putting Muscle into Corporate Operations: Questions that Reveal Harmful Levels of Frailty in a Critical Corporate Function – Part 2

Questions that Reveal Harmful Levels of Frailty in a Critical Corporate Operations Function “One of the tests of leadership is the ability to recognize a problem before it becomes an emergency.” This is part 2 in our Putting Muscle into Operations Management series. You can review part 1 here. Recognizing there’s an issue and working towards a solution can sometimes seem like a world apart....

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Jul

11

2018
Sales and Marketing On The Same Page To Drive Revenue – Part 1

Sales and Marketing On The Same Page To Drive Revenue – Part 1

Have Sales and Marketing changed their strategies and tactics to address the fact that buyers are buying much differently than they did just five years ago? We talk about how to drive revenue by collaborating with marketing. Multiple research studies are providing a compass. The studies indicate that over 60 percent of the buying process for many business products or services is concluded before the...

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Jul

10

2018
CEOs and Social Media Marketing

CEOs and Social Media Marketing

Doing social media marketing effectively remains a mystery to many CEOs. By Bob Donnelly A day doesn’t go by without one story or another about how a company used social media to grow their business or build their brand. However, for many CEOs, this is a major conundrum because neither they nor their staff, have enough experience with social media platforms to use them effectively...

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Jul

09

2018
Putting Muscle Into Your Business Operations Part 1 

Putting Muscle Into Your Business Operations Part 1 

Putting Muscle into Business Operations: Questions that Reveal Harmful Levels of Frailty in a Critical Corporate Function – Part 1 “One of the tests of leadership is the ability to recognize a problem before it becomes an emergency.” The late businessman Arnold H. Glasow was also a humorist, but most CEOs would likely agree that there is nothing humorous about his statement. Of course, recognizing...

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Jul

08

2018
3 Ways to Invest Smartly in your Marketing Budget

3 Ways to Invest Smartly in your Marketing Budget

The marketing budget makes up one of the most important part of your annual budget, and at times, the most expensive. Year after year, executives plan and budget marketing activities for the fiscal year. Money is spent on trade shows, outbound campaigns, advertising, and more, and at the end of the 12-month session, they are reviewed and if successful repeated for the next year. This...

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Jul

07

2018
It Takes Great B2B Marketing to Drive Sales Growth

It Takes Great B2B Marketing to Drive Sales Growth

The bottom line is that CEOs need to invest appropriately in their B2B Marketing functions to get the most from their Sales organizations and drive revenue growth. Contributed by Brad Grob. One big challenge I often see is when CEOs of “business-to-business” (“B2B”) companies have invested significant resources into the Sales organization but are reluctant to invest in the Marketing function. Often, Marketing is relegated...

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