Tag: interim management


Jan

23

2019
5 Budgeting Tips

5 Budgeting Tips

The importance of budgeting cannot be overstressed. Having one, and a good one, can help your business grow and keep it in line with your strategy. Budgeting season is here and it’s never too early to start planning. If you incorporate these 5 budgeting tips used by successful companies you can rest assure that your business is on track to a great year ahead. Set...

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Jan

22

2019
Marketing 101: How to Bring Focus in Midst of a Marketing Crisis

Marketing 101: How to Bring Focus in Midst of a Marketing Crisis

In the midst of plans, messages, and activities going right and left with no rhyme nor purpose, the only thing to do is focus. Bringing focus to your company in the midst of a marketing crisis is the best thing you can do to pull it out of a situation. Marketing is what drives customers towards a business. Without marketing and innovation, you can’t generate...

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Jan

21

2019
Leveraging LinkedIn for Introductions

Leveraging LinkedIn for Introductions

In today’s world, it can be costly not to take advantage of digital networking tools. Leveraging LinkedIn, you can easily get in touch with new people and opportunities that help your career grow and help increase sales. Once in a while you run into a social roadblock in your career where you want to meet somebody who doesn’t know you. Maybe it’s for a project,...

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Jan

20

2019
What is an Expert? Perspective from an Independent Executive

What is an Expert? Perspective from an Independent Executive

There’s a difference between the perception that you know something best, and the expertise of an independent executive “I Can Do That” Versus “I Am an Expert” : Independent Executive Being brought in as an independent executive can be very different from being hired as a full-time executive. Rather than a broad job description, there is usually a defined scope of work, set of deliverables,...

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Jan

17

2019
Thought Leadership Among Independent Executives

Thought Leadership Among Independent Executives

Bringing the experience and knowledge that comes from dealing with independent executives to you A number of factors has caused an increase in former corporate executives offering their services to companies on a temporary or project basis. It can be debated whether these executives are part of a growing career category referred to as independent executives or simply joining hundreds of thousands of other small...

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Jan

13

2019
Challenges of Being a CEO: What it Takes to Lead a Company & Being a Great CEO

Challenges of Being a CEO: What it Takes to Lead a Company & Being a Great CEO

There is no recipe to becoming a great CEO. Joseph Bower, professor at Harvard Business School general management for 51 years, says the basic ingredients of a great CEO are intelligence, high level of energy (because management work is very demanding), persistence, patience, courage, and great communication skills which helps others see your vision. But alongside having quality characteristics and ambition, a great CEO or...

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Jan

11

2019
The Importance of the Break Even Point in Startups

The Importance of the Break Even Point in Startups

One of the biggest challenges faced by startups is money. Where does it come from? And how much do I need? Both can be answered if you know when you will reach your break even point. The sooner you reach it, the stronger your chances of growing and attracting larger capital. For a startup business, there are only two places where money comes from: customers...

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Jan

09

2019
Customer-Focused Business vs. An Operations Focused Business

Customer-Focused Business vs. An Operations Focused Business

All businesses have rules and policies governing the way they do business. While some are strict in enforcing them, others like a customer-focused business has more of a relaxed approach. A customer-focused business gives employees flexibility, and allow them to take risks to help push their performance above average. They are entirely focused on understanding potential customers, and hire and train employees to deliver the...

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Jan

08

2019
Marketing Lessons Learned

Marketing Lessons Learned

Cerius Executives has been operating for well over a decade, and during that time we’ve learned our fair share of marketing lessons. Although techniques and trends constantly change, there are some keys that remain timeless. Marketing Lessons – You need patience, patience, and more patience The business world isn’t known for its patience. You can ask Cerius’s co-founders Pam Wasley & Kristen McAlister about learning...

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Jan

07

2019
Put a Value On Your Tool Kit in Small Businesses

Put a Value On Your Tool Kit in Small Businesses

One big frustration faced by owners of small businesses face is that best practices from big companies aren’t applicable to small businesses. In this case study, independent executive Marc simplified tools and techniques to boost profits in small businesses The old saying, “One man’s trash is another man’s treasure,” is a good way of looking at some of the everyday, common-sense tools you use. As...

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