Tag: interim management


Aug

26

2018
Sales 101: Sales Hunters Vs. Sales Farmers

Sales 101: Sales Hunters Vs. Sales Farmers

Pam Wasley’s experience has taught her that you can’t find sales hunters and sales farmers in the same person. It’s just not possible. The sales department is what drives your company. No matter how amazing your product is, nobody will know about it until somebody tells them. Salespeople are responsible for getting that information out there to attract first-time customers and close big deals. Both...

Read More


Aug

25

2018
Don’t Assume Everybody Understands Your Terminology: How We Explain The Gig Economy

Don’t Assume Everybody Understands Your Terminology: How We Explain The Gig Economy

We provide executive expertise on an interim, advising or consulting basis. In short we provide talent to the gig economy. Even though we’ve been doing it for over 13 years, we still need to explain what an ‘interim executive’ or ‘gig economy’ is to new contacts. Recently, we gave a presentation on the gig economy at a conference for CEO’s and CEO coaches and something...

Read More


Jul

24

2018
Executive Search Evolution: How Are Executives Like Cars? Buy vs. Lease

Executive Search Evolution: How Are Executives Like Cars? Buy vs. Lease

Like the auto industry, executive search is evolving. The age-old model of hiring an executive through internal recruitment resources or hiring an executive search firm needs to adapt to the needs of organizations looking for a more flexible, scalable, and cost-effective model. By Kristen McAlister Sitting in rush hour traffic starting a three-hour commute from San Francisco to Monterey Bay, the endless stream of taillights...

Read More


Jul

21

2018
Modifying Business Operations is Like Changing the Tires on a Moving Bus

Modifying Business Operations is Like Changing the Tires on a Moving Bus

Modifying business operations while your business is up and running is complex and challenging. But if done the right way, it can reap huge benefits! Have you ever tried changing a car’s tires while it was in motion? Seems like a silly question to ask. Even in NASCAR, they stop the car for 11 seconds or so. I recently had a client say to me,...

Read More


Jul

20

2018
Sell Yourself and Your Business with a Story

Sell Yourself and Your Business with a Story

A story that can sell yourself and your business is the most effective marketing strategy Never underestimate what a good story can do for your marketing strategy. It allows you to communicate your brand and explain how you serve others. Here’s an example of how one executive built his business with a story. Business Case Study: Sell yourself – To the Arctic and Back Mike...

Read More


Jul

19

2018
How to Get More Referrals

How to Get More Referrals

Cold calling is no longer the way to increase sales and get more referrals. Start by listening to what the people need. The most powerful marketing tools for any business are business referrals. People are inclined to trust business referrals if they come personally from somebody they know. According to research by Nielsen, 77 percent of consumers are more likely to buy a new product...

Read More


Jul

18

2018
3 Steps to Align Sales and Marketing

3 Steps to Align Sales and Marketing

Drive revenue growth by unifying sales and marketing in your company Although both sales and marketing focus on driving up revenue, their internal objectives and work process is often not similar or in sync. A business with a unified sales and marketing department is better able to align their sales process with the buying process of potential customers, and achieve business growth in revenue. 3...

Read More


Jul

17

2018
Who Wants More Accountability and Cost Savings? Use Standard Operating Procedures to Document Operations

Who Wants More Accountability and Cost Savings? Use Standard Operating Procedures to Document Operations

How one Interim Executive puts operations under a microscope by creating processes and standard operating procedures to bring accountability and cost savings to companies. At Cerius, one of the top questions we get asked is who are these interim executives? Like paratroopers, they are ready to drop in with a phone call, and are ready to step in and help wherever needed. Creating standard operating...

Read More


Jul

15

2018
The CEO’s Checklist for Operations

The CEO’s Checklist for Operations

“Operations” covers a lot of territory in a company. If you currently have, or are considering hiring, a Chief Operations Officer, or COO, you need to decide how broad you define his or her duties. A few of the interim COOs at Cerius helped us identify critical questions about operations that serve as a checklist for CEOs. This checklist will help you do three critical...

Read More


Jul

14

2018
Why You Need Standard Operating Procedures

Why You Need Standard Operating Procedures

Standardizing operations through standard operating procedures can make a world of difference to your business. Although it might seem like a chore to document everything, they are very useful in the long-term. Standard Operating Procedures are documents that detail how a particular task or process is done in your business. You can use it to put together a staff handbook or manual. It helps contractors,...

Read More



Page 27 of 35« First...1020...2526272829...Last »