Tag: marketing


May

13

2018
3 Marketing Principles That Attract Sales

3 Marketing Principles That Attract Sales

Marketing principles guide your marketing strategy and help your business stand out from the competition. Anytime you switch on the news, go through your cell phone or take a drive to McDonald’s, you are bombarded with ads. There’s no escaping them. So how can your business stand out from the competition? It’s simple – create awareness, drive conversions and focus on retention. Just use these...

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May

01

2018
3 Digital Marketing Strategies to Increase Traffic

3 Digital Marketing Strategies to Increase Traffic

Digital marketing is a relatively new offshoot of marketing, but in past decades, its use has exploded. The online world is much more competitive than the physical world, and traditional marketing strategies no longer apply to the digital space. To stand out from the crowd, you need to take your digital marketing strategy one step further. Using one or all three of the following digital...

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Apr

12

2018
Marketing 101: Sell Yourself and your Business with a Story

Marketing 101: Sell Yourself and your Business with a Story

A story that can sell yourself and your business is the most effective marketing strategy Never underestimate what a good story can do for your marketing strategy, to communicate your brand and how you serve others. Here’s an example of how one executive built his business with a story. Marketing 101: Business Case Study – To the Arctic and Back Mike Pierce’s flagship program, Leading at 90...

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Apr

11

2018
3 Steps to Align Sales and Marketing in your Company

3 Steps to Align Sales and Marketing in your Company

Drive revenue growth by unifying sales and marketing in your company Although both sales and marketing focus on driving up revenue, their internal objectives and work process is often not similar or in sync. A business with a unified sales and marketing department is better able to align their sales process with the buying process of potential customers, and achieve business growth in revenue. According to...

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Feb

21

2018
Marketing Lessons Learned

Marketing Lessons Learned

Over thirteen years of experience, Cerius Executives has learned four crucial marketing lessons that have stood the test of time: patience, testing, sharing and focus. Cerius Executives has been operating for over thirteen years, and during that time we’ve learned our fair share of lessons in marketing. Although techniques and trends constantly change, there are some key points that remain timeless. Marketing takes patience, patience,...

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Jan

29

2018
Marketing 101: Becoming a Thought Leader

Marketing 101: Becoming a Thought Leader

With the vast marketing experience interim executives have they are natural thought leaders A great way to establish yourself as the expert thought leader and create value for potential prospects is to publish consumable content. You likely won’t be meeting all of your future clients at networking events; they could come from other sources, such as referral partners or your online presence. Information about what...

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