Tag: marketing


Jan

20

2020
Tips to Increase Conversions

Tips to Increase Conversions

Conversions occur when a consumers completes one of your desired goals. These goals could be subscribing to an email list, or actually buying the product. Whatever the goal, having conversions is a sign that your website is designed and performing well. Today we will go over some tips to increase conversions on your site. Sample Products Giving away free trials or products are a great...

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Jan

16

2020
2 Different Methods to Generate Leads

2 Different Methods to Generate Leads

Leads are what any business is looking for. They essentially are your potential customers, thus knowing how to generate leads is an important skill to learn. Today we will go over the 2 effective ways any business can generate leads. Active Lead Generation To actively generate leads, it requires businesses to actually go out and find them. The way most businesses go about active lead...

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Jan

15

2020
B2B Vs. B2C Marketing

B2B Vs. B2C Marketing

Marketing isn’t something you can copy and paste to your various target markets. B2B marketing is completely different then B2C marketing. Today we will go over the differences between B2B marketing and B2C marketing. Relationships With B2B and B2C Customers Your relationships with your business customers are going to be totally different then your relationships with your average joe. In B2B marketing you are going...

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Jan

14

2020
A search engine browser window shows your website as the top result

What is SEO and How Does it Work?

Search Engine Optimization or SEO is todays way of getting known. Before, we would buy space on newspapers or billboards to get your company’s name out their, today its all about being at the top of a search result. Today we will be talking about what is SEO, and how it works. What is SEO As mentioned previously, SEO is a way to get your...

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Dec

13

2019
Marketing Tips From Interim Executives

Marketing Tips From Interim Executives

A good marketing strategy is important to have a long term approach of having a advantage over your competitors. If you want to have a successful business, you need to have a good marketing strategy. Today we will go over some simple marketing tips from interim executives on how to create a effective marketing strategy for your company to follow. Marketing Tips Tip #1: Set...

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May

21

2019
4 Steps to Build a Great Marketing Strategy

4 Steps to Build a Great Marketing Strategy

  Building a stellar marketing strategy requires industry knowledge, experience, and skills that only interim management can deliver. The marketing strategy of any business is their action plan to communicate their brand and messaging towards attracting customers. It addresses all the underlying goals and activities that make your vision a reality. Interim management executives help organizations achieve that by building sustainable strategies that drive long-term...

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Nov

14

2018
Marketing 101: Becoming a Thought Leader

Marketing 101: Becoming a Thought Leader

With the vast marketing experience interim executives have they are natural thought leaders A great way to establish yourself as the expert thought leader and create value for potential prospects is to publish consumable content. You likely won’t be meeting all of your future clients at networking events; they could come from other sources, such as referral partners or your online presence. Information about what...

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Sep

04

2018
3 Ways to Invest Smartly in your Marketing Budget

3 Ways to Invest Smartly in your Marketing Budget

The marketing budget makes up one of the most important part of your annual budget, and at times, the most expensive. Year after year, executives plan and budget marketing activities for the fiscal year. Money is spent on trade shows, outbound campaigns, advertising, and more, and at the end of the 12-month session, they are reviewed and if successful repeated for the next year. This...

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May

28

2018
Marketing 101: Basics of a Good Strategy

Marketing 101: Basics of a Good Strategy

Marketing strategies help provide direction to your company. You can build them with new age tools or take a more traditional approach. Whichever way you go, the basics of marketing remain the same. Three of the most important marketing basics are defining your target market, value proposition, and building a profitable customer relationship. Marketing 101: Target customer base Knowing who your target market is, helps...

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May

21

2018
How To Use Referral Based Marketing To Increase Sales

How To Use Referral Based Marketing To Increase Sales

The most powerful marketing tool for any business is referral based marketing. People are inclined to trust a recommendation if it comes personally from somebody they know. According to research by Nielsen, 77 percent of consumers are more likely to buy a new product when learning about it from friends or family.   Getting the message about how great your business is into the grapevine...

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