Tag: marketing


May

28

2018
Marketing 101: Basics of a Good Strategy

Marketing 101: Basics of a Good Strategy

Marketing strategies help provide direction to your company. You can build them with new age tools or take a more traditional approach. Whichever way you go, the basics of marketing remain the same. Three of the most important marketing basics are defining your target market, value proposition, and building a profitable customer relationship. Marketing 101: Target customer base Knowing who your target market is, helps...

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May

21

2018
How To Use Referral Based Marketing To Increase Sales

How To Use Referral Based Marketing To Increase Sales

The most powerful marketing tool for any business is referral based marketing. People are inclined to trust a recommendation if it comes personally from somebody they know. According to research by Nielsen, 77 percent of consumers are more likely to buy a new product when learning about it from friends or family.   Getting the message about how great your business is into the grapevine...

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May

13

2018
3 Marketing Principles That Attract Sales

3 Marketing Principles That Attract Sales

Marketing principles guide your marketing strategy and help your business stand out from the competition. Anytime you switch on the news, go through your cell phone or take a drive to McDonald’s, you are bombarded with ads. There’s no escaping them. So how can your business stand out from the competition? It’s simple – create awareness, drive conversions and focus on retention. Just use these...

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May

01

2018
3 Digital Marketing Strategies to Increase Traffic

3 Digital Marketing Strategies to Increase Traffic

Digital marketing is a relatively new offshoot of marketing, but in past decades, its use has exploded. The online world is much more competitive than the physical world, and traditional marketing strategies no longer apply to the digital space. To stand out from the crowd, you need to take your digital marketing strategy one step further. Using one or all three of the following digital...

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Jan

29

2018
Marketing 101: Becoming a Thought Leader

Marketing 101: Becoming a Thought Leader

With the vast marketing experience interim executives have they are natural thought leaders A great way to establish yourself as the expert thought leader and create value for potential prospects is to publish consumable content. You likely won’t be meeting all of your future clients at networking events; they could come from other sources, such as referral partners or your online presence. Information about what...

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