Tag: Strategic Consulting


Jan

27

2015
How It Works

How It Works


Sep

17

2014
Strategic Planning: Searching for a Cure for the Common Strategy

Strategic Planning: Searching for a Cure for the Common Strategy

Contributed by Pamela Wasley, CEO. Strategic planning, for many companies, represents the classic definition of an oxymoron. The annual process is neither strategic nor does it incorporate meaningful planning. To jump in a car and start a vacation with a general idea of the destination, but no specific route or budget in mind, is most likely something most of us would not do, particularly if...

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Sep

12

2014
It Takes Great B2B Marketing to Drive Sales Growth

It Takes Great B2B Marketing to Drive Sales Growth

Contributed by Brad Grob. One big challenge I often see is when CEOs of “business-to-business” (“B2B”) companies have invested significant resources into the Sales organization but are reluctant to invest in the Marketing function. Often, Marketing is relegated to creating “brochure ware”, e.g. very basic “one sheets”, collaterals, etc. But in today’s competitive environment, B2B Marketing plays a critical role in helping drive growth. In...

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Aug

29

2014
Tips for Writing the Perfect Profile of a Top-Level Interim Executive

Tips for Writing the Perfect Profile of a Top-Level Interim Executive

Contributed by Kristen McAlister, President. As a top level executive with an extensive career, writing one’s profile or resume can be challenging. The challenge increases for interim executives and executive consultants because of the variety and volume of engagements one has over time. The Interim Executive Cannot Lose Sight of What They Do Best What is the right information to include in a profile? How...

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