Tag: Strategic Marketing




Revisiting Marketing Strategy

Contributed by Bob Donnelly. We have witnessed the rise and fall of many brands, and now we have the latest example in Radio Shack. Since its inception in 1921, it has ridden the proverbial life cycle from an embryonic start-up, through its growth phase, and into maturity during the 80’s and into the early 2,000’s. However, since the introduction of more and more sophisticated electronics,...

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