Tag: Strategic Marketing


Sep

12

2014
It Takes Great B2B Marketing to Drive Sales Growth

It Takes Great B2B Marketing to Drive Sales Growth

Contributed by Brad Grob. One big challenge I often see is when CEOs of “business-to-business” (“B2B”) companies have invested significant resources into the Sales organization but are reluctant to invest in the Marketing function. Often, Marketing is relegated to creating “brochure ware”, e.g. very basic “one sheets”, collaterals, etc. But in today’s competitive environment, B2B Marketing plays a critical role in helping drive growth. In...

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Jul

07

2014

Revisiting Marketing Strategy

Contributed by Bob Donnelly. We have witnessed the rise and fall of many brands, and now we have the latest example in Radio Shack. Since its inception in 1921, it has ridden the proverbial life cycle from an embryonic start-up, through its growth phase, and into maturity during the 80’s and into the early 2,000’s. However, since the introduction of more and more sophisticated electronics,...

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