Company Size & Timeframe

  • $300 million in revenue
  • 1,000 employees


  • Accelerated the quality of marketing programs by at least two years
  • Rebranding & graphic identity was about 1/3 the cost of an outside agency
  • Converted marketing distribution program, reducing costs by more than 50%
  • Increased leads 500% over prior year

Company Profile & Position

  • Interim VP of Marketing


  • New President brought in to continue rapid growth
  • Company name change forced the need for rebranding and product line relaunch


  • Rebranded and redesigned all marketing collateral
  • Conducted a full assessment of marketing, lead generation and customer support
  • Developed marketing personnel job descriptions, long-term candidate screening and training
  • Analyzed new market segment and launch plan
  • Completed product redesign
  • Implemented a lead ranking/tracking system, customer education program and sales campaign methodology

See what Cerius can do for you.

Cerius Insights – Customer Quote


“It was the best way to jump-start our marketing activities – with the skills and experience to be productive immediately. It was low risk. We had a lot of flexibility because it was not an employee hire.”