Company Size & Timeframe
- $65 million in revenue
- 75 employees
- 2 days/week, 3 months, plus 8-week training program (one day per week)
Results
- Increased sales by 7% over forecast
- Middle management teams worked more closely to solve problems
- Marketing, finance, engineering and sales now aligned through a common language and approach
- Streamlined sales compensation plan
- New marketing plan that led to predictable lead generation, on-time product development and introduction
Company Profile & Position
- B2B, government
- Interim Sales Management & Marketing
Situation
- Slow-down in sales and government purchases
- Absence of a marketing plan (SWOT and Goals, Objectives, Strategies & Tactics)
- Concerned that the sales compensation and incentive plan was off-target
- Management team operating in silos
- Senior management felt mid-level managers were inexperienced; No synergy between departments
Implementation
- Reviewed sales compensation plan and recommended changes
- Created a marketing plan and weekly market execution meetings
- Developed a custom management training program; weekly team problem-solving program
- Cross-trained managers so they understood departmental roles
- Created a common language to facilitate better communication between departments
Cerius Insights – Customer Quote
“For the first time, we have clearly stated timeframes and goals. We are pleased with the management sales training program and that department managers are working as a team. The new VP of Sales understood and appreciated the compensation plan review (he took the job after reading it).”