Company Size & Timeframe

  • $30 million division, part of $2.9B parent company
  • 4-5 days/week, 2.5 months


  • Closed $3 million deal
  • Bridged cultural gap between European parent company and U.S. company
  • Prevented high potential for turnover in sales department

Company Profile & Position

  • Interim Director of Sales


  • Director of Sales out on 3 months leave
  • Company recently purchased – experiencing cultural differences with parent company
  • Lack of leadership in sales department
  • Large variances in clients with difficulty prioritizing
  • Long selling cycle
  • Technical product with few resources in large geographic region


  • Defined sales processes
  • Prioritized the sales pipeline
  • Established pipeline tracking capabilities at corporate level
  • Identified clients nearest to close with progress made
  • Implemented “strategic selling” for a faster close
  • Helped corporate and regional sales people understand process, strategy and prioritization of clients to optimize available resources
  • Issued quotes/proposals to prospects
  • Assisted in identifying a full-time VP of Sales
Results manufacturing

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Cerius Insights


”The assignment was certainly considered a success. We closed one major order and moved several others well along. Now we will try to continue the momentum he built up!”