Company Size & Timeframe
- $20 million in revenue
- 9 months
Results
- Improved website design that will generate 7% of revenue increase
- Product sales directly attributed to individual ads in pilot project
- Mathematical model to measure marketing program returns
- Techniques and results that can be repeated internally
Company Profile & Position
- Director of Supply Chain Operations
Situation
- Company undergoing transformation, pivoting to a new market
- Six major projects to complete in a short period of time
- Unexpected departure of incumbent executive
Implementation
- Fixed sales orders fulfillment, met quality standards
- Established new contract manufacturer – evaluation, contract, on-boarding
- Evaluated an MRP system – recommended not to proceed; determined not cost-effective or timely
- Assisted with sale of business
- Managed transfer of all assets to various buyer facilities with no experienced transition team
Cerius Insights
A company whose organizational structure does not change in response to changing needs and requirements will always lag behind its competition.
