Results

• Improved website design that will generate 7% of revenue increase
• Product sales directly attributed to individual ads in pilot project
• Mathematical model to measure marketing program returns
• Techniques and results that can be repeated internally

Company Profile & Position

• Privately owned
• Marketing Project

Situation

• Online marketing was under-performing
• Needed a stronger marketing engine to drive more revenue from fewer products
• Inconsistent marketing programs from year to year
• High dependency on low-cost guerilla marketing tactics
• Shortage of company resources to manage marketing programs

Implementation

• Developed a measurable online marketing program the company owners could respect and trust
• Built a scalable, tightly controlled marketing program that directly drives revenue
• Managed a short-term pilot project to optimize performance and measure results
• Documented the best practices so the marketing department could generate improved results for subsequent campaigns

Cerius Insights