About the Company

Swedish Company needed an interim HR manager from the U.S. to come in and help them relocate their facility.

Manufacturing

Results

  • Improved website design that will generate 7% of revenue increase
  • Product sales directly attributed to individual ads in pilot project
  • Mathematical model to measure marketing program returns
  • Techniques and results that can be repeated internally

Company Profile & Position

  • Privately owned
  • Marketing Project

Situation

  • Online marketing was under-performing
  • Needed a stronger marketing engine to drive more revenue from fewer products
  • Inconsistent marketing programs from year to year
  • High dependency on low-cost guerilla marketing tactics
  • Shortage of company resources to manage marketing programs

Implementation

  • Developed a measurable online marketing program the company owners could respect and trust
  • Built a scalable, tightly controlled marketing program that directly drives revenue
  • Managed a short-term pilot project to optimize performance and measure results
  • Documented the best practices so the marketing department could generate improved results for subsequent campaigns
Results automotive

See what Cerius can do for you.

Cerius Insights

“The assignment was certainly considered a success. We closed one major order and moved several others well along. Now we will try to continue the momentum he built up!”