Results

• Created marketing strategy, roadmap and infrastructure
• Increased understanding of marketing ROI and how to realize it
• Avoided costly mistakes with prior marketing direction

Company Profile & Position

• Family-owned
• Chief Marketing Officer

Situation

• Dwindling leads after key sales personnel exhausted their contacts
• CEO sought a marketing strategy and roadmap to establish a marketing infrastructure
• Leadership recognized the need for marketing at this point in the company’s maturation

Implementation

• Evolved the company’s strategic platform: Vision, Mission and Values
• Identified and resolved critical issues impacting completion of a marketing strategy and roadmap
• Created a marketing roadmap and execution plan
• Developed staffing and budget recommendations
• Developed new Senior Marketing Manager position; recruited and on-boarded the right talent
• Collaborated with Senior Marketing Manager to execute the first phase of all tactical plans
• Launched initial thought leadership efforts: social media, blogs, speaking engagements
• Built tactical plan with hundreds of line items to actualize marketing roadmap; included project management and tracking

Cerius Insights – Customer Quote