Interim Executive Tips on Starting an Online Business
Lay a solid foundation for your online business by following these valuable tips followed by an interim executive for sustainable growth and revenue.
How many times do you shop online? Last year, more than 1.79 billion people shopped online. The landscape of online businesses is growing at a rapid pace and all kinds of businesses are jumping on to the bandwagon.
It’s great for both large and small businesses. The former get to reach customers that don’t have access to their physical locations, as well as, provide a shopping guide in the form of their website for people who like to research before buying. Similarly, entrepreneurs with no physical store get a global space to sell their products without having to worry about rent and maintenance costs of a store.
If you’re just starting out with an online business, here are some tips that can help you set it up the right way.
Make it easy for customers to find what they’re looking for when they visit your website. Categorize your products in categories and include a search bar at the top to help them find products. Make sure the layout and design are user-friendly by testing it on a friend. See if they find the website easy to navigate and rectify any confusion they might face when using it.
Interim executives focus on SEO
Search Engine Optimization (SEO) helps your brand rank high in search engine results. The best driver of customer growth is organic traffic from Google or Bing. Hire an SEO expert or learn it yourself by taking a course online to optimize your website for organic traffic.
Become an expert
Establish yourself as an industry leader by publishing expert knowledge and insider tips on your blog and social media. Customers are drawn to businesses that know their product well. It helps distinguish you as an expert as well as drives content marketing which is great for sales.