Company Size & Timeframe

  • $12 million in revenue
  • 80 employees
  • 2 days/week, 2 months


  • Increased sales 14% overall; 36% in Western Region
  • Raised morale for sales team
  • Sales never dipped during transition

Company Profile & Position

  • In business over 25 years
  • Privately held
  • VP of Sales, CEO Advisor


  • Sales Director passed away and department needed direction
  • Company seeking to increase sales 67% over next 3 years
  • Low sales currently
  • Increased customer service issues
  • Turnover in sales management and sales positions


  • Implemented a marketing and sales plan
  • Executed high-impact sales actions
  • Realigned organization with sales for better growth positioning
  • Developed and implemented job descriptions for Inside Sales Manager and Sales Director
  • Restructured sales teams to closely align with territories
  • Created Inside Sales Manager position; assumed interim role then hired replacement
  • Assessed individuals and promoted them into better-suited positions
Results manufacturing

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Cerius Insights


He did exactly what we needed him to do.”