Results

• Saved the company $2+ million dollars to avoid bringing product to an already saturated market
• Leveraged interim’s network – Introduced company to another market leader, creating an opportunity to enter in an alternative way
• Began strategic discussions for potential partnership

Company Profile & Position

• VP of Strategy

Situation

• Company sought to expand its business through new market offering and different product positioning
• Recent acquisition enabled product offering to military health market
• Was an outsourced personnel company, but saw a trend in federal government insourcing
• Needed to grow business in an upward trending area
• Wanted strategic assessment of portfolio offering and potential target markets

Implementation

• Performed analysis on internal offerings and surveyed against current state of the market
• Created business case to close identified gaps
• Determined the cost to achieve product competitiveness in an already saturated market (about $2 million)
• Delivered full presentation with all discoveries and recommendations

Cerius Insights – Customer Quote