Tag: sales and marketing


Dec

03

2016
Closing the Costly Gap Between Sales and Marketing

Closing the Costly Gap Between Sales and Marketing

In many companies, sales and marketing have become isolated departments. Each working in isolation and without interacting with the other. The misalignment causes issues in the running of the business, and comes at a heavy cost – monetarily. In Calculating the Cost of Misalignment between Sales and Marketing, Charles Besondy explores why alignment matters, the culture and process costs associated with it, and how to...

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Aug

28

2016
3 Steps to Align Sales and Marketing in your Company

3 Steps to Align Sales and Marketing in your Company

Drive revenue growth by unifying sales and marketing in your company Although both sales and marketing focus on driving up revenue, their internal objectives and work process is often not similar or in sync. A business with a unified sales and marketing department is better able to align their sales process with the buying process of potential customers, and achieve business growth in revenue. According to...

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Aug

22

2016
The Best Tips for Budgeting Sales and Marketing Strategically!

The Best Tips for Budgeting Sales and Marketing Strategically!

The season of planning and budgeting sales and marketing for the next year is upon us. It’s quite a stressful activity which requires serious consideration, analysis, and research to ensure smooth growth in the next year. There is no better time to revisit some great advice on budgeting sales and marketing from a strategic perspective in a previous Cerius post – Is Your Marketing Budget Allocated Strategically?...

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