Tag: sales and marketing


Dec

03

2016
Closing the Costly Gap Between Sales and Marketing

Closing the Costly Gap Between Sales and Marketing

In many companies, sales and marketing have become isolated departments. Each working in isolation and without interacting with the other. The misalignment causes issues in the running of the business, and comes at a heavy cost – monetarily. In Calculating the Cost of Misalignment between Sales and Marketing, Charles Besondy explores why alignment matters, the culture and process costs associated with it, and how to...

Read More