Tag: sales and marketing


Oct

09

2018
Eliminating Friction Between Sales and Marketing

Eliminating Friction Between Sales and Marketing

Companies often find themselves embroiled in making sales and marketing work together. We rarely talk with an organization where the two are in sync. Rather, we hear most speak of them as “sales versus marketing” referring to internal rivalries. Making them work together and being on the same page is the sign of an efficient organization. We spoke to Jen Henriksen, a sales and marketing...

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Jul

18

2018
3 Steps to Align Sales and Marketing

3 Steps to Align Sales and Marketing

Drive revenue growth by unifying sales and marketing in your company Although both sales and marketing focus on driving up revenue, their internal objectives and work process is often not similar or in sync. A business with a unified sales and marketing department is better able to align their sales process with the buying process of potential customers, and achieve business growth in revenue. 3...

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Jul

11

2018
Sales and Marketing On The Same Page To Drive Revenue – Part 1

Sales and Marketing On The Same Page To Drive Revenue – Part 1

Have Sales and Marketing changed their strategies and tactics to address the fact that buyers are buying much differently than they did just five years ago? We talk about how to drive revenue by collaborating with marketing. Multiple research studies are providing a compass. The studies indicate that over 60 percent of the buying process for many business products or services is concluded before the...

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Jul

02

2018
The Best Tips for Budgeting Sales and Marketing Strategically!

The Best Tips for Budgeting Sales and Marketing Strategically!

The season of planning and budgeting sales and marketing for the next year is upon us. It’s quite a stressful activity which requires serious consideration, analysis, and research to ensure smooth growth in the next year. There is no better time to revisit some great advice on budgeting sales and marketing from a strategic perspective in a previous Cerius post – Is Your Marketing Budget...

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Dec

03

2016
Closing the Costly Gap Between Sales and Marketing

Closing the Costly Gap Between Sales and Marketing

In many companies, sales and marketing have become isolated departments. Each working in isolation and without interacting with the other. The misalignment causes issues in the running of the business, and comes at a heavy cost – monetarily. In Calculating the Cost of Misalignment between Sales and Marketing, Charles Besondy explores why alignment matters, the culture and process costs associated with it, and how to...

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