Tips From Interim Executives to Boost Sales on E-Commerce Sites
Over the past 10 years, e-commerce has grown incredibly fast. Household stores such as Sears, JCPenney’s, and Toys R Us are all either closing stores or going entirely out of business. This is all thanks to internet shopping.
The world of e-commerce is a highly competitive industry. Everyone knows that retail stores are a thing of the past, thus the internet is now saturated with hundreds and thousands of e-commerce sites, thus it’s important to know how you can beat your competition to boost your sales.
Create an Account or Community Page on Forums
The best way to connect with people is to create a personal connection. This can be achieved through the use of sites such as Reddit. Reddit is a huge site, with subreddits for anything you can think of. The great thing about Reddit is that redditors are very active. You can go on subreddits with a few thousand people and you will constantly see a few posts a day on topics pertaining to the community. As a company, you can utilize community’s in a few ways. You can use them as way to answer questions from both customers and potential customers, it can be a place where real reviews from real people can be posted, or you can post weekly updates or AMA’s (ask me anything).
Influencers are a great way to target younger audiences. Instagram’s accounts with the highest followers are typically influencer accounts. Now if you are a small company, you may not be able to afford an influencer such as the Kardashian’s. Instead try to get smaller influencers with 20-50k followers. Not only will these types of influencers be open to sponsor small companies, but you also won’t have to break the bank to afford their services. By using influencers, they can promote or actively use your products for a few days and showcase these things via posts or Instagram stories.
Use Flash Sales for Your E-Commerce Sites
Cyber Monday is so popular because it is a whole day where businesses will offer sales. Using Cyber Monday as our “inspiration”, if your company offers a flash sale for an hour or 2 on your site, you will be able to emulate a Cyber Monday. In fact, your demand may be even greater because your consumers will realize that they only have a short time period to take advantage of these offers. The key thing with flash sales is to heavily promote them. Upload posts on all of your social media accounts and community pages to get the highest amount of people to see this sale.
There you have it, some simple tips that you can do to help boost e-commerce sales for your websites. The key theme between these tips is to stay connected with your consumers. As we mentioned, you can do this through the use of influencers and community pages.